Hi, I’m Patrick.

I help B2B tech companies grow by building marketing systems that drive pipeline, boost revenue, and create steady demand. With over 12 years of experience, I focus on full-funnel growth, smart use of digital channels, and leading marketing teams to big results.

About Me

My goal as a marketer is to build full-funnel strategies that align with how modern B2B buyers actually buy. I believe that the old-school lead gen playbook of filling the funnel with low intent leads and handing them to sales no longer works. Buyers are fully in control now, and they expect more.

Buyers today need to find your company, self educate, explore content on their own terms, and engage with sales when they're ready.

That’s why I focus on demand creation first, producing out-of-the-box content that educates, resonates, and builds trust.

Once demand is created, I work to capture it through high-intent channels like Search, retargeting, and PPC. I build full funnel strategies that connect awareness with action, making sure that when buyers are ready, they not only find us, but convert quickly and efficiently. Every tactic I deploy is connected to pipeline, from initial awareness to revenue. I use real time feedback loops, strong attribution, and deep integration with RevOps and sales to optimize performance and scale what’s working.

I’ve built and scaled demand engines from scratch, managing multi-million dollar budgets, running multi channel programs across LinkedIn, Meta, YouTube, Google, SEO, and programmatic. I have delivered 20x pipeline growth, lowered CAC payback periods, and helped companies win in crowded, competitive markets.

This isn’t theory. It’s marketing designed for how B2B buying actually happens in 2025.

Case Study 1: Building a Scalable Demand Engine from Scratch at Hypori

Challenge:
When I joined Hypori, a zero trust cybersecurity SaaS company, their marketing efforts were limited to trade shows and outbound tactics. There was little digital presence, no attribution in place, and inbound pipeline was nonexistent.

Approach:
I led a complete transformation of the company’s demand generation function. I built the growth engine from the ground up, launching campaigns across LinkedIn, Google PPC, Meta, YouTube, Programmatic, and SEO. I implemented full-funnel tracking, CRO, and attribution models in Salesforce and Looker Studio, ensuring every channel was optimized around cost-per-opportunity and pipeline impact.

Results:
Inbound SQLs scaled from an average of 8–10 per month to over 200+ per month, and inbound generated pipeline grew from $500K to $27M+. We established a predictable, scalable engine aligned to sales goals and ROI.

Case Studies

Case Study 2: Multi-Channel ABM Campaign Driving $900K ARR in Defense

Challenge:
We needed to penetrate key defense accounts in a competitive space, targeting technical buyers who were skeptical of marketing-led outreach.

Approach:
Using 6sense and G2 intent data, I launched an ABM campaign focused on high fit, in-market accounts. We activated campaigns across LinkedIn, Meta, and programmatic platforms, and aligned closely with the SDR team by setting up real time alerts when target accounts showed engagement. Custom landing pages and tailored creative were built by vertical and buying stage.

Results:
The campaign led to 4 new closed-won defense logos and generated $900K in ARR, proving the power of combining real time intent with coordinated digital and sales follow-up.

Case Study 3: CRO + Website Strategy That Unlocked 3x More Pipeline

Challenge:
Despite traffic growth, Hypori’s website conversion rates remained low, and performance varied significantly by source. We needed to better convert high intent visitors into qualified leads.

Approach:
I led a strategic website overhaul, implementing CRO best practices such as simplified demo forms, vertical-specific landing pages, heatmap analysis, and stronger CTAs. I aligned the experience across our ad channels, ensuring each campaign clicked through to high-converting, relevant landing pages. We A/B tested messaging, layouts, and creative weekly.

Results:
Within 90 days, we tripled conversion rates on paid campaigns, reduced cost-per-MQL by 43%, and increased inbound pipeline contribution by over $6M.

Tech Stack Experience

  • Marketing Automation & CRM Tools

    I have deep experience building workflows, lead scoring models, and nurture programs using leading marketing automation platforms:

    • HubSpot (lead flows, email nurtures, lifecycle automation)

    • Marketo (campaign ops, scoring, segmentation)

    • Pardot (form handlers, completion actions, Salesforce sync)

    • Salesforce (campaign attribution, custom reporting, opportunity tracking)

    • Drift (conversational marketing, chatbot flows, routing for SDR engagement)

    • Salesloft (outbound cadences, activity tracking, Sales-Marketing alignment)

  • Analytics, Attribution & Reporting

    Deep experience turning marketing data into actionable insights with:

    • Looker Studio (custom dashboards, funnel analysis)

    • HockeyStack (multi-touch attribution, buyer journey tracking)

    • Hyros (advanced attribution for paid channels)

    • Google Analytics (conversion tracking, behavior flow)

    • UTM frameworks and detailed lead source mapping across tools

  • Paid Media & Channel Management

    Hands-on expert-level experience planning, launching, and optimizing campaigns across a wide mix of high-intent and awareness-building channels:

    • Google & Bing Ads (Search, Display, YouTube)

    • LinkedIn Ads (lead gen forms, retargeting, conversational ads)

    • Meta Ads (Facebook + Instagram: retargeting, lookalikes, video)

    • Programmatic platforms (CTV, OLV, display)

    • Reddit Ads (subreddit targeting, niche audience engagement)

    • Quora Ads (interest targeting, question-level placement)

    • 6sense + G2 (intent-based targeting and ABM workflows)

Advanced Advertising Content

In today’s B2B market, attention is the most valuable currency, and traditional, boring ad creative just doesn’t cut it anymore. These are a few examples of high converting campaigns I’ve created to break through the noise, stop the scroll, and drive real demand.

Contact Me Today

EMAIL: pkbyrnes@gmail.com
PHONE: (301) 467-8841